Wednesday, September 19, 2007

Steven Abram's 8 am presentation

Top 10 Strategies for Library Success

The presentation sped up as we got closer to 9 am, and eventually got faster than I could blog. But I'll get the URL for the power point presentation and post it here as soon as I can.

Rate of change from now compared to 1920s-1950s - hey, we don't have it so bad! But change is coming.

Librarians need to have an informed opinion, rather than an abstract opinion. (Example: MySpace - "I've heard that MySpace is dangerous" is abstract - we need to be in it, try it out, in order to really know something about it.)

Social aspect of the web is adding all kinds of services and experiences that add to the relationships between people.

Every presidential candidate has a 2nd Life presence, a Myspace account, YouTube videos ... and librarians working for their campaign.

First three pages of Google's search results are manipulated by companies/other concerns.

Ten issues:
1. users are changing: millennials, genx, boomers, seniors
2. preserving our culture - repositories, standards, access
3. Me! - personalization, personal devices, "I matter more than you!"
tracking personal data - Google/Yahoo desktop changes the way those sites' search algorithms work
4. Boundarylessness - Cross-disciplinary and inter-disciplinary research
5. Being Local - GPS, GIS - Google working on ways to target ads more specifically through Maps, telephone networks, identifying where you are/who you are
6. Beyond Lists - make me a picture, show me a visual, forget advanced search!
7. Selling Libraries as Essential and Valuable - tying library presence to higher standardized test scores, e.g.
8. Reorganize - Consort, Teams, cross-functional, relationship management
9. Portlets - XML, portability, unicode, J2EE, mash-ups, etc.
10. Teaching Success and KM - the real role of information literacy

Stephen has a really complete understanding of how to highlight the local content of a library.

Trends
  • US national debt increases (affecting every economy)
  • $4 / gallon gas in US messes biggest consumer economy (can people afford to drive to your library? does everyone on staff write a book review for the blog, not a report but a 3-4 line recommendation?)
  • Global Change (China, India)
  • Google (Search, Ads, and Apps) Dominance?
  • Generations turtle driving user behavior changes -
  • Mergers (Reuters, Dow Jonew, Gale, MS Yahoo?!, etc.) Increase in information sector
  • Multi-type consortia
  • New standards drive portalization and personalization
Pew 2020 Predictions
  • very low cost, ubiquitous and fast global network
  • humans remain in charge of technology but automated "smart agents" will proliferate
  • Virtual reality will be compelling enough to enhance worker productivity
  • Tech addiction
  • tech "refuseniks" emerge as a cultural group
  • Privacy will emerge as a more balanced issue
Information becomes knowledge through learning - learning styles

Zotero and Ning - from Stephen's top 13 apps for librarians that we don't have on 21 things

Share the good stories, not the bad ones

Instant messaging is an important way to communicate with patrons - esp. for reference

how do we get the word out about what we're good at? we don't want to let people know for some reason; Stephen doesn't understand why. Learning 2.0 web applications are one very effective way to do this. What else do we do besides books?

4 comments:

Unknown said...

Good work, Ian.

Teresa said...

Thanks for posting this. I wanted to attend, but, well, I didn't get there.

Julie's Jewels said...

Thanks for the posting--it's fasinating stuff. I had to stay at the office but my manager gave me the highlights. I would love to see the whole powerpoint.

Ian said...

Thanks for reminding me, Julie! I'm chasing down a way to make it available to all staff, and I'm sure the Digital Collaborative will send an email when it's ready.